Classified advertising is on the move

June 2, 2004

Pressflex researched and coauthored the first ever crossmarket survey of classified advertising migration to the Internet, published by the World Association of Newspapers.

The pace of the migration from print to Internet is relentless, but manageable. By confidently and imaginatively managing the market, publishers can retain their profits and customer relations as they and their advertising move toward the digital age.

This report offers some simple rules to help newspapers retain their grip on their classified markets.

For more information and to obtain a copy of the report, click here