Ignoring Google is costing you money and readers. We can help you solve both problems today. Excelling in a shot-gun list of search engines is not cost-efficient. Google currently admits to processing 6 billion querries a month -- the real number is probably much higher -- and may account for up to 80% of all searches. Pressflex can benchmark your site versus its peers on four key Google metrics. If your site falls short -- probably by 50-95% -- we'll recommend some simple steps to radically improve your performance in Google. Performing well in Google is particularly important with the launch of the Google Adsense programs, which places context-relevant ads onto a publisher's sites. Publishers ranging from the Washington Post to USA Today are using Adsense. In various online forums, publishers report effective CPMs of anything from $3 to $6, or, as one publisher put it, "seven times what my banner network is bringing." Adsense makes a strong contribution to your bottom line, with no cannibalization. Google places ads for over 100,000 150,000 advertisers around the world, and there is little chance that your ad reps are talking to these advertisers right now.

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