June 3, 2005
The report, researched and co-authored by Pressflex and published by the World Association of Newspapers, examines the opportunities for newspaper publishers to defend their classified advertising markets in the face of relentless migration to the internet. It includes the latest research on this migration and shows how publishers can leverage the advantages that newspapers offer advertisers: local branding, strong readership across most generations, contact with traders, reliable reputation, strong marketing capability, in-house resources, in-house sales, content management skills and technology.
For more information and to obtain a copy of the report, click here.
The OECD Observer magazine has jumped from being invisible to being highly ranked on the world’s main search engines. Pressflex has done what it said it would do when we teamed up in 1999.
Rory Clarke Editor, OECD Observer