Search engines give you access to 500 million internet users, including 33 million in the UK. The vast majority of these people have never heard of your magazine. Some of them would subscribe if only they knew it existed. By ranking highly in the most important search engines, you will no longer miss out on these searchers.
Estimated searches per month on Google (Pressflex research conducted in May, 2002):
The OECD Observer magazine has jumped from being invisible to being highly ranked on the world’s main search engines. Pressflex has done what it said it would do when we teamed up in 1999.
Rory Clarke Editor, OECD Observer