Too many web sites were launched with only the vaguest of missions --"beat the competition" ... "don't embarrass us" ... "don't spend too much" ... "do something with a database."
So it is no surprise that the majority of sites are little-used money-losers.
It's hard to run a race when you don't know where the finish line lies, who you are competing against, and what the distance is.
Page views and unique users have become two common measures, but unfortunately, say little about a site's health.
Can portals averaging 50 million page-views a month really be called a success if the cost is £50 million a year, barge-loads of management distraction and angry shareholders? Hardly.
Pressflex provides powerful tools for evaluating your web strategy's efficiency and probable long-term success. Step back to see if your strategy measures up... your shareholders will thank you.
The OECD Observer magazine has jumped from being invisible to being highly ranked on the world’s main search engines. Pressflex has done what it said it would do when we teamed up in 1999.
Rory Clarke Editor, OECD Observer